The EFM (European Film Market) is a highlight for the high rollers in the film industry. This venue is where wheeling and dealing occur from sun up to sun down. The products are the new films ready for selling and buying for the European film industry. To enter this area you need a special pass for which you are monitored but this is a very friendly environment. They have the hospitality code down pat.
The building in its massive style represents greatness. It is very large with an atrium on the ground floor conducive to conversation over food and drink. Located around the inside perimeter of the building on every floor are the information booths from companies which offer great scenic sites for filming, film propoganda of every kind, to quaint corners for personal interviews. It is an interesting scene and a good place to hook up with film industry connections.